Week 1: Starbucks, Christmas campaign, context of using the cream to make the cups look like Christmas trees whilst also promoting to buy Starbucks coffee over the Christmas holidays. This is effective as society knows that the drinks are supposed to look like Christmas trees, therefore the viewers can clearly see that this is a Christmas promotion.
Starbucks Coffee Japan - スターバックス コーヒー ジャパン
Starbucks Sakura (cherry blossom) Frappuccino and latte available in Japan
ピーチ イン ピーチ プラペチーノ
I was in Japan for both of these flavours and they were both awesome! I miss Japan so much! Starbucks Japan Summer 2013 Choc Brownie Matcha Frappuccino & Strawberry Cheesecake Frappucino