Davidson's brand refresh for the iconic logistics company, Toll. This was a job of enormous scale and breadth, not only due to the sheer amount of applications, but also the physical size and grandeur of the subjects we were working with. It was a very exciting challenge for the team, which produced fantastic results.  The strategy behind the refresh was the idea of “One Toll” which involved the consolidation of all the separate brands and identities to create one bold, new brand identity.

Davidson's brand refresh for the iconic logistics company, Toll. This was a job of enormous scale and breadth, not only due to the sheer amount of applications, but also the physical size and grandeur of the subjects we were working with. It was a very exciting challenge for the team, which produced fantastic results. The strategy behind the refresh was the idea of “One Toll” which involved the consolidation of all the separate brands and identities to create one bold, new brand identity.

Davidson's brand refresh for the iconic logistics company, Toll. This was a job of enormous scale and breadth, not only due to the sheer amount of applications, but also the physical size and grandeur of the subjects we were working with. It was a very exciting challenge for the team, which produced fantastic results.  The strategy behind the refresh was the idea of “One Toll” which involved the consolidation of all the separate brands and identities to create one bold, new brand identity.

Davidson's brand refresh for the iconic logistics company, Toll. This was a job of enormous scale and breadth, not only due to the sheer amount of applications, but also the physical size and grandeur of the subjects we were working with. It was a very exciting challenge for the team, which produced fantastic results. The strategy behind the refresh was the idea of “One Toll” which involved the consolidation of all the separate brands and identities to create one bold, new brand identity.

Davidson's brand refresh for the iconic logistics company, Toll. This was a job of enormous scale and breadth, not only due to the sheer amount of applications, but also the physical size and grandeur of the subjects we were working with. It was a very exciting challenge for the team, which produced fantastic results.  The strategy behind the refresh was the idea of “One Toll” which involved the consolidation of all the separate brands and identities to create one bold, new brand identity.

Davidson's brand refresh for the iconic logistics company, Toll. This was a job of enormous scale and breadth, not only due to the sheer amount of applications, but also the physical size and grandeur of the subjects we were working with. It was a very exciting challenge for the team, which produced fantastic results. The strategy behind the refresh was the idea of “One Toll” which involved the consolidation of all the separate brands and identities to create one bold, new brand identity.

Behind the scenes: Full scale vinyl mockups of colour options for the Toll trucks.

Behind the scenes: Full scale vinyl mockups of colour options for the Toll trucks.

Davidson's brand refresh for the iconic logistics company, Toll. This was a job of enormous scale and breadth, not only due to the sheer amount of applications, but also the physical size and grandeur of the subjects we were working with. It was a very exciting challenge for the team, which produced fantastic results.  The strategy behind the refresh was the idea of “One Toll” which involved the consolidation of all the separate brands and identities to create one bold, new brand identity.

Davidson's brand refresh for the iconic logistics company, Toll. This was a job of enormous scale and breadth, not only due to the sheer amount of applications, but also the physical size and grandeur of the subjects we were working with. It was a very exciting challenge for the team, which produced fantastic results. The strategy behind the refresh was the idea of “One Toll” which involved the consolidation of all the separate brands and identities to create one bold, new brand identity.

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