源 . 亮 : A Retrospect on Chinese Clans in Singapore (The Posters) on Behance, By Serene Yap
40 Awesome Logo Design for Your Inspiration
Uses lower case. This logo is very original looking. It has a very modern look to it. The wave makes the word flow very well.
Gestalt: Closure. Onze hersenen willen de lege ruimte tussen vormen in een letter opvullen.
What I like about this type is that it's based off Helvetica, but it gives a completely new meaning and identity. Helvetica is a very universal typeface that could be used in almost all situations. However, this innovation of Helvetica almost restricts it to be using for a child related item, whether it be a book, logo for a childrens program etc.