EXEMPLE : figure (espace positif), fond (espace négatif) // Coca-Cola: Plants Make Us Happy
This ad for Heinz Ketchup has a practical appeal as it implies the product is natural/healthy. The literary method used is wordplay with the tagline "no one grows ketchup like Heinz". The visual method used is image exaggeration/alteration, an overhead camera angle and the space used. Saturated red as a dominant color like the product itself also makes the ad bold overall.
Simplicity, Symmetry and More: Gestalt Theory And The Design Principles It Gave Birth To