Say it simple Think your fancy words impress? Think Again Big words can confuse and bore your audience. The secret? Simplicity. Write like you talk. Imagine you're chatting with a friend. That's how you should write. Instead of 'utilise' say 'use' It's clearer. Rather than 'ascertain' go with 'find out' Easy, right? Remember, simplicity wins. Say it simple, say it right.