1971 Japanese beer ad featuring actor Toshiro Mifune
This is an advertisement for the Cadillac La Salle. This was named after French explorer Robert de La Salle who was the first European to traverse the Mississippi River and explore what the United States bought in the Louisiana Purchase. In this advertisement it shows the La Salle in what looks like the Midwest. At the time Americans were first becoming able to afford cars and when people were able to use their vacations to travel across the United States, just like Robert La Salle.
Toshiro Mifune in a "Sapporo Beer" poster ad from 1970.
Cadillac/LaSalle Advertising (1931) Art by Leon Benigni (1892–1948) Cadillac had a choice of how to address the dismal economic situation facing its 1931 lineup of vehicles. They could tuck their marketing tails and weather the storm, or they could go long. They went to Europe. http://www.hemmings.com Hemmings Motor News - June, 2010
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