Sustain: A New Condom Brand That's Earth-Friendly & Empowering
Jeffrey Hollender is the former co-founder and CEO of the eco-friendly Seventh Generation, which revolutionized the way people clean their homes. He recently joined forces with his 27 year old daughter Meika to launch Sustain, the first sustainable, Fair Trade Certified brand of condoms which are marketed primarily to women. The packaging is made from recycled products, and the box is actually pretty and feminine. But the Hollenders want to do more than just sell condoms in a cute box.
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