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Simon Baker ~ Givenchy Intense

Simon Baker ~ Givenchy Intense

Couple's fashion

Couple's fashion

Jennifer Lopez L'Oreal Sublime Mousse celebrity endorsements

Jennifer Lopez L'Oreal Sublime Mousse celebrity endorsements

David Beckham for David Beckham! :)

David Beckham for David Beckham! :)

Futuristic beauty

Futuristic beauty

Chapter 6. Celebrity Endorsements: Michael Phelps can help generate purchases for corn flakes bought by his fans.   Celebrity Endorsement Successes and Failures Stories

Chapter 6. Celebrity Endorsements: Michael Phelps can help generate purchases for corn flakes bought by his fans. Celebrity Endorsement Successes and Failures Stories

The main persuasive technique in this ad is the celebrity testimonial. Beyonce is an icon, and people not only want to be like her, but they trust her. This leads to the rhetoric technique of ethos, because Beyonce and L'Oreal assure us that "once you find the one, you never go back" and that the product works well. Beyonce even goes as far as saying "there's only one true match for me". Also, flattery is used in L'Oreal's tagline "because you're worth it".

The main persuasive technique in this ad is the celebrity testimonial. Beyonce is an icon, and people not only want to be like her, but they trust her. This leads to the rhetoric technique of ethos, because Beyonce and L'Oreal assure us that "once you find the one, you never go back" and that the product works well. Beyonce even goes as far as saying "there's only one true match for me". Also, flattery is used in L'Oreal's tagline "because you're worth it".

Beyoncé Fragrance

Beyoncé Fragrance

brads pit watch advert - Google Search

brads pit watch advert - Google Search

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