Above: The Firephant – fire extinguisher, GPBM Nordic, design by Lars Wettre and Jonas Forsman.
"The 40 Most Powerful Ads We Have Ever Seen. These Will Make You Think Hard About Important Social Issues."
IBM Smarter Cities campaign. Ogilvy Mather, France. Kaan said "This one is an IBM smart cities campaign product/ad. It is great because it is intelligently complementing the ad with the functionality of the design, so perfectly that the audience really gets the idea of the “Smarter Cities” out of this design."