Lio manufacture three distinct ranges of olive oils produced in Italy, Greece and Spain. Confederation Studio challenge was to create a brand identity for the company and design the packaging for each of their products. They emphasised the need for their range to be designed in a consistent style but for each type of oil to have its own distinct design. "Influenced by heraldry, we devised our own contemporary twist on the traditional coat of arms to reflect each countries unique history and culture. The company logo uses three simplified versions of each shield and a monochrome colour palette resulting in a high end and high impact identity."