The most important aspect of an earth godowns is its functional diversification.First the earth godowns was converted into a production facility for such products that require fermentation as alcoholic beverages(sake),bean paste(miso),and soy sauce(shoyu).And in addition,it gave birth to the godown-shop that was eminently fireproof,providing both a place for business and a safe storage space for merchandise.
Oh! Beautiful Beer - "Bavaria wanted to launch Holland’s first ever fully chilled, fresh beer. Created by the Swinckels family, this superior, unpasteurised Pilsner needed to establish its unique brand qualities and positioning in the saturated Dutch beer market. Without an advertising budget".