People are getting increasingly vocal about green productts, demanding more and they are willing to pay more for these products. As people's demands are answered, companies are stepping up to change their business practices and keep up with consumers wants.
When consumers think green, sustainability is an issue that most welcome and strive for. However, when companies abuse that, consumers are misled by their marketing tactics — or ‘Greenwashed’. This infographic illustrates 7 common ways that companies ‘greenwash’ and how consumers can avoid those traps.
New international research from the Carbon Trust shows that companies remain unprepared for the effects of dwindling natural resources. The study, amongst 475 senior executives in Brazil, China, Korea, UK and USA, shows that many businesses are not prepared to look at the issue of resource shortages now and believe they will not need to make significant changes in their business operations to combat resource scarcity until 2018.