Behavioral economist Dan Ariely studies the bugs in our moral code: the hidden reasons we think it's OK to cheat or steal (sometimes). Clever studies help make his point that we're predictably irrational -- and can be influenced in ways we can't grasp.
Morgan Spurlock: The greatest TED Talk ever sold - With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing, on his quest to make a completely sponsored film about sponsorship. (And yes, onstage naming rights for this talk were sponsored too. By whom and for how much? He'll tell you.)
CH 11. Why do we crave love so much, even to the point that we would die for it? To learn more about our very real, very physical need for romantic love, Helen Fisher and her research team took MRIs of people in love -- and people who had just been dumped.
Does having choice make us happy? Studies suggest that it doesn't always
ヴィラヤヌル・ラマチャンドランの「心について」 | TED Talk | TED.com
Brené Brown: The power of vulnerability. Brené Brown studies human connection -- our ability to empathize, belong, love. In a poignant, funny talk at TEDxHouston, she shares a deep insight from her research, one that sent her on a personal quest to know herself as well as to understand humanity.
How to tell a story (6 talks) Why do we love our favorite stories? Do they need a beginning, middle and end, and a character who changes b...