This is the generic spot from a series of Idents I worked on whilst working for BDA Singapore. The clients Fox Sports were launching a new HD Channel and wanted BDA to create idents which would best show off the new HD materials and get across the concept that FOX Sports PLUS HD was 'Sports Amplified'. We added particles, smoke, fire and cool geometric graphics to scenes to pump up the 'wow' factor.
We teamed up with ROOT Sports to handle the positioning, communication platform and creative platform for the launch of three regional sports networks in the Northwest, Colorado and Pittsburgh. The position developed - We Are a Fan - was implemented in ROOT Sports' game packaging through an "Ultimate Scoreboard" concept that illuminates a story behind the home team's biggest moments, from legends to new legacies.