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Brush Lettering on Behance

Brush Lettering on Behance


Shiseido’s symbolic camellia logo was designed in 1915 by the company’s first president Shinzo Fukuhara.

To follow up with my last post for the @letterarchive I put the 5 C's I wrote in the video to use in 5 different versions of the word "create." You can see that when each letter aesthetically perpetuates the style a very cohesive look is born. The letters work together to create balance form and personality. When creating a logotype I make sure that the logo fits the product conveys the feeling the product should give and appeals to the target demographic. When creating a custom lettering…