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Brush Lettering on Behance

Brush Lettering on Behance

伊藤典礼_ロゴ

Shiseido’s symbolic camellia logo was designed in 1915 by the company’s first president Shinzo Fukuhara.

To follow up with my last post for the @letterarchive I put the 5 C's I wrote in the video to use in 5 different versions of the word "create." You can see that when each letter aesthetically perpetuates the style a very cohesive look is born. The letters work together to create balance form and personality. When creating a logotype I make sure that the logo fits the product conveys the feeling the product should give and appeals to the target demographic. When creating a custom lettering…

Wodelicious® on Behance