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Paul Rand / Westinghouse

Design Form and Chaos, Yale University Press (1993). In this, Rand speaks about the contemporary practice of graphic design, explaining the process and passion that foster good design and illustrating his ideas with examples of his own stunning graphic work as well as with the work of artists he admires. The centerpiece of the book consists of seven design portfolios that Rand used to present his logos to clients such as NEXT, IDEO and IBM.

Ad for Container Corp of America (1951) by American graphic designer Paul Rand (1914-1996). via Pop Screen

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Advertising | Paul Rand, American Modernist (1914-1996)

Joseph Wood Krutch, The Modern Temper, Harvest Books, 1956. Cover by Paul Rand.

Paul Rand / Shigeo Fukuda Exhibit

Paul Rand - Stafford Robes

Disney Hats by Paul Rand