This is Suama(in Japanese; すあま). This is a traditional Japanese confectionery made of rice. It is slightly sweet. This color is a color to mean a celebration. Red and white is a color to mean a celebration in Japan.
Japanese sweets / ミニ大福(mini daifuku)
Morioka Reimen (cold noodle) - Morioka, Iwate, Japan 戸田久 盛岡冷麺
Japanese sweets -Wagashi - 八重桜 Double cherry blossoms
梅ヶ枝餅 | My homemade Fukuoka sweet 'Umegae-mochi'
Japanese rice balls おにぎり These are so easy, yet so good!!! I've always wanted to try these since I see it on anime all the time