Striking Art Deco-inspired black and white patterns adorn the labels of London Field Soap Company! Recently launched as an artisan brand in East of London, this new company wanted an identity system that complimented their handmade, organic, and beautiful bars of soap. One Darnley Road was tasked with the challenge to "bring back the bar" with soaps that are good for the skin and environment. One Darnley Road created branding that is clean and graphical with Art Deco textile patterning. The logo is confined within a white box in which the logo is selectively placed along with scripted name of each bar of soap. The combination of these two elements created a striking reflection of the history of soap-crafting with a modern sensibility.