Levi Strauss & Co. /ˌliːvaɪ ˈstrɔːs/ is a privately held American clothing company known worldwide for its Levi's /ˌliːvaɪz/ brand of denim jeans. It was founded in 1853 when Levi Strauss came from Buttenheim, Bavaria, to San Francisco, California to open a west coast branch of his brothers' New York dry goods business. The company's corporate headquarters is located at Levi's Plaza in San Francisco.
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1950s Levi's Shirt
Vintage 1940s/50s Wrangler Blue Bell Denim Jacket label by wearitsatvintage, via Flickr