A HAPPY NEW YEAR art factory / Naonori Yago / 矢後直規
すし - Jessica Singh - illustrator
Where Do Eureka Moments Come From?
Are creative people's brains wired differently? Brain researchers are studying the cognitive processes of successful creative workers in a bid to understand how they attain the moments of sudden insight that allow them to see new solutions to difficult problems. "We can't study how they got creative. But we can see how their brains work," says neuroscientist Mark Beeman.