Graphic - COPA It is a film about how fans feel about football. It was put together by agency Boca during the last World Cup using footage from 32 filmmakers, one each from the 32 participating nations, for Brazilian sports brand Olympikus.
Digital art selected for the Daily Inspiration #2352
In this campaign Winkreative devised three distinct lifestyle concepts to distinguish adidas from other sports brands. Using illustration rather than traditional product photography, Dutch illustrator Christian Borstlap ensured continuity throughout each execution.