This is our idea machine, our little place in the desert. At the beginning of the year we were asked by the lovely peeps at DIGIMANIA to create a short motion graphic section for their reel based around the concept of an 'Idea Machine'. We later expanded the concept into a short film. Produced by: DIGIMANIA Direction, Design & Animation: MR KAPLIN Music and Sound Design: BXFTYS www.mrkaplin.com www.boxoftoysaudio.com
This is our second project for Box Television, this time creating a new set of idents for their flagship music channel The Box, as part of a wider brand refresh that sees a new logo and presentation style on-air. It was suggested that the channels identity had become diluted in a competitive market and the channel was felt to be lacking in a clear character and personality. So we conceived a set of idents that would show The Box to be progressive, imaginative and a bit eccentric.