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Nielsen Twitter TV raitings
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TV tweeters talked about brands across five categories during the above period, according to Nielsen. Taking the lead in social chatter was consumer electronics (74 percent), followed by restaurants (48 percent), food (29 percent), as well as beverages (27 percent) and automotive (24 percent). Nielsen's analysis is based on Twitter conversations with over 500 brands, as well as Twitter activity across more than 250 U.S. TV networks. For more information see Nielsen's infographic below.