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The “F” pattern as noted by Nielsen (2006)

eye tracking

Searching for something that exists.

Hotspot plot while searching for the nonexistent Mountain Bike category.

Hotspot plot while browsing the product categories. The area "below the fold" of this page was located below the fourth row of product categories.

Eye Tracking video of Pinterest

TeleTubby Eye Tracking: Fixation Duration | Flickr - Photo Sharing!


Microsoft uses eye tracking to argue that Google distorts search results

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