The Happy Eight is a hotel chain from Malaysia, the overall design is inspired by bold and vibrant colors of the Nanyang culture – giving their patrons a mixture of culture and art. It re-interpreted national culture in an unique way, combined with the advantage of the other local hotels. The brand identity system has achieved a very strong coherent brand experience while giving uniqueness to every touch-point, including a bit of packaging. Customers can experience the fabulous Nanyang culture and art. "Let’s leave the inhospitality and loneliness of urban, to enjoy a cultural and artistic journey with passion."