Viva Elvis Presley And His Unique Fashion. He loved fashion like he loved his women. In 1961, while shooting the film "Blue Hawaii", he fell in love with this Hamilton watch and its unique arrowhead design. What made it even greater was that the watch manufacturer introduced it as the first electronic watch. Elvis loved it so much that on Christmas eve 1965, he bought himself one. Find out more at http://caellisar.com/viva-elvis-presley-and-his-unique-fashion-sense.