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Why I shut down WeddingLovely (or, the dangerous lure of barely profitable bootstrapped businesses) | Wedding, Rustic wedding, Wedding desserts
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Why I shut down WeddingLovely (or, the dangerous lure of barely profitable bootstrapped businesses)

Ever since I shut down WeddingLovely at the end of 2018 without much fanfare, I’ve received a lot of messages from folks asking why I shut down. It’s a reasonable question. After a few years of heavily promoting how awesome we were doing, and showcasing it as a successful side project that seemingly didn’t take up much of my time, it seems strange to outsiders to just turn off that flow of money.
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