It's yet more playful environmental design. The anchoring ropes are attached to the mouths of hungry consumers. Suddenly, the boats in the harbor have been recontextualized in a surprising new way, creating a unexpected and memorable impression.
Jardiland Ad Advertising Agency: La Chose, Paris, France Chief Creative Officer: Pascal Grégoire Creative Directors: Ibrahim Seck, Nathalie Foratier Assistant Art Director: Maud Giraudin Assistant Copywriter: Lisa Lakreche Account Agency: Florence Couvidat, Amélie Molter, Maud Terrenoire Head of Communication / PR : Barka Zérouali Production House: Wanda Print Photographer: Laure Fauvel Released: September 2016
McCafé: Alarm Clock, 2 | Ads of the World™
This was done by someone who did NOT work in the game industry back then. One would never draw a curved line like this. I still like the image, though.
Shave Art | Braun - Precision prevails. See more about unique categories on www.piafawards.com
Snow White / Sherlock 白雪公主和福爾摩斯.... （哥倫比亞廣告公司Lowe /SSP3設計）