The safest 3 numbers lock ~ In order to emphasize the fact that Odis is the safest 3 numbers lock, the company created this fun campaign in Chile. Odis placed 3 giant letters in a Chinese puzzle setting on the street. Passers-by were invited to solve the puzzle. One word: impossible.
Audi quattro magnet cars ~ The legendary Audi quattro all-wheel drive system sticks to the road like nothing else. Super-powerful rare-earth magnets were attached to miniature models of Audi vehicles, which were then stuck on metal surfaces in the midst of the crowds attending the Toronto International Film Festival. After people have struggled to pry the cars free, they see a message on the bottom of the car: "Nothing sticks like quattro."
McDonald's guerilla marketing action ~ A steam machine was built to fit inside a transit shelter and periodic bursts revealed a message during a Mcdonald's free coffee promotion. The message is in the same color as the background so it's only recognized when the white steam is between the msg and background. #guerrilla #McDonald's