#SocialSkim: Social Media This Week, Including a Content Marketing Children's Story
One example used is Tourism Queensland's 2009 "Best Job in the World" campaign, which offered one lucky person the chance to explore Hamilton Island for six months while blogging about it (for a paycheck!). The campaign generated over 610 hours of user-generated content and put the lesser-known destination on the forefront of users' minds. It also won three Cannes Lions Grands Prix:
Audi quattro magnet cars ~ The legendary Audi quattro all-wheel drive system sticks to the road like nothing else. Super-powerful rare-earth magnets were attached to miniature models of Audi vehicles, which were then stuck on metal surfaces in the midst of the crowds attending the Toronto International Film Festival. After people have struggled to pry the cars free, they see a message on the bottom of the car: "Nothing sticks like quattro."
The safest 3 numbers lock ~ In order to emphasize the fact that Odis is the safest 3 numbers lock, the company created this fun campaign in Chile. Odis placed 3 giant letters in a Chinese puzzle setting on the street. Passers-by were invited to solve the puzzle. One word: impossible.