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A fairly brilliant use of negative space and a fine logo for the electric company, H Electric, designed by Dave Burdon.

HG Logo

Great use of negative space!!!

I like how the designer play with the shape of the letter O to reinforce the concept of the Moon.

25 Creative Hidden #Logos – Inspiring Ideas for Logo Designers

Food wine

like simplicity and how they used electrical plug in initial.



New forms are born by using negative space in an unusual and creative way. Low contrast.


Great logo designs

Clever logo designs!