Social Media Used As Progressive Publicists For New Documentary - Social media has found a new role in Hollywood as a revolutionary way to promote films without the usual big budgets and wide circulation. The producers of the Girls Rising documentary managed to avoid the traditional and often troublesome route of theatre distribution by turning to social media channels to drive their marketing and create a community of fans. #SocialMedia
9 Fresh Social Media Marketing Approaches to Try This Holiday Season -- If you think you’re tired of the same old re-gifted holiday promos, just imagine how your customers must feel. Black Friday and free shipping deals will only take you so far. That’s why a new e-book from MDG Advertising deserves a spot on every marketer’s reading list.
High School Students Build Car Fueled by Social Media Likes, Shares, and Tweets - Social media has been praised for driving traffic on the Internet, but now it’s driving real traffic on the interstates. A group of high school students and their mentors in Kansas City recently modified a 1967 Karmann Ghia so it was only able run when mentioned in social media. More than just powering a car, the project helped empower these students... #MINDDRIVE
Instagram to Post New Response and Relevance Features to Ad Platform -- Instagram is updating its ad platform with a few new features to boost business for advertisers and enhance the user experience. These features include call-to-action buttons that drive immediate user response, along with better targeting options to increase ad relevance for more refined reach.