The Bauhaus Archives has housed the work of Bauhaus greats like Joost Schmidt, Wassily Kandinsky, Johannes Itten, and Alfred Arndt since it opened in Berlin in 1979. Now, 35 years later, designer Sascha Lobe from L2M3 has created a new visual identity for the institution by repurposing existing typography into playful geometric shapes--all by following the age-old rule of “form follows function," of course.

The Bauhaus Archives has housed the work of Bauhaus greats like Joost Schmidt, Wassily Kandinsky, Johannes Itten, and Alfred Arndt since it opened in Berlin in 1979. Now, 35 years later, designer Sascha Lobe from L2M3 has created a new visual identity for the institution by repurposing existing typography into playful geometric shapes--all by following the age-old rule of “form follows function," of course.

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b6d8d8d4e57d495139512c9c33a1a0ba.jpg (736×1476)

Grassroots Archive Meeting

Grassroots Archive Meeting

Showing you how awesome nature is, but somehow we don't quite yet know how to appreciate it. Hope you like it.

Showing you how awesome nature is, but somehow we don't quite yet know how to appreciate it. Hope you like it.

Mash - Mina Tabei

Mash - Mina Tabei

bauhaus: art as life

bauhaus: art as life

Nakano Design Office – 1980-1990’s: Ettore Sottsass and nuovo design, exhibition poster, 2014

Nakano Design Office – 1980-1990’s: Ettore Sottsass and nuovo design, exhibition poster, 2014

La vida no imita al arte: Bauhaus (1919-1933)

La vida no imita al arte: Bauhaus (1919-1933)

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紙わざ大賞 Art Direction・Logo Mark・Application 2014 特種東海製紙が主催する アートディレクションを担当しました。 アワードの主旨が一目で伝わる コミュニケーションを目指しました。

Flohribi海報

Flohribi海報

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