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Ikea advert has a swear word in it

ikea advert

clever use of ikea fabric


Beautiful & Creative Use of Typography in Print Ads

This clever IKEA advert makes everyone look twice. The letters have been slightly jumbled up to show the fact that IKEA products are homemade and flat pack and often take several attempts to construct. It is also jumbled in a way that still allows it to be easy recognised as the word 'coffee table'. I think this is well written as it is giving the copy a double meaning.

IKEA: "INSPIRATION BOXES" Outdoor Advert by Leo Burnett Toronto