"One of the more enjoyable projects I've undertaken recently was the design of a family monogram for me and Mister Bear. We wanted something classic yet simple that we could use on our written correspondence."
Bold angular logo that is flat and 3d all at once. It's simple so that when it's downsized it is still easy to see. This is ideal since UP mainly will be living on the web. It's still rad larger too is the good news! Tees, signage, etc.