Blackpink, Seungmin, PP Kritt, and Sun Qian: stars boost Paris Fashion Week’s exposure across Asia
Dior: Jisoo was the first to make an appearance during the Dior FW24. Other homegrown KOLs present included Chinese singer Xin Liu and South Korean rapper Kim Mingyu.
Louis Vuitton: The presence of Asian KOLs was conspicuous – Zhou Dongyu, New Jeans’ Hyein, Victoria Song, Nayeon, and Puff Kuo were just a few of the big names spotted in the crowd.
Loewe: Its “Howl’s Moving Castle” collection, regular regional pop-ups, and a recent tie-up with master jade carvers Cheng Lei, Qiu Qijing, and Yin Xiaojin for Chinese New Year have also helped the brand form strong emotional ties with its Asian audience.
