Not everyone is into low-maintenance looks. Bleaching your hair is still very much en vogue, as evidenced by celebrities like Beyoncé and Rihanna. And it’s not just platinum blonde hair that’s getting all the love. “Warm colors are also becoming popular. Think honey and golden blondes,” says Renegar. If you try this yourself, be sure to use bond-supporting products that help to reduce and repair damage if or when it happens.