Sometimes, packaging design can be incorporated into print ads, as this collaboration between Jung Von Matt, Scope Digital Studio, and Julien Canavezes shows. To advertise for Ricola’s herbal cough drops, Julien Canavezes illustrated cartoon-like illustrations of people in discomfort, strategically placing their necks at the twisted ends of the cough drop wrapper. Simple, whimsical and eye-catching, this campaign manages to make a seemingly ordinary product interesting.
DSC04620 by moderntime, via Flickr. As seen in 帽儿胡同 Mao’er Hutong, near 南锣鼓巷 Nanluoguxiang. bookstore/tea house. In the Traditional character for book 書 (书 for those of you following in Simplified),the English word “book” replaces the bottom half of the character,while in the second character for tea 茶,the word “tea” fills in.