17 Brand Activities That Stood Out at the 2016 New York City Wine & Food Festival
The Glenlivet Dram Room: Scotch brand and festival sponsor the Glenlivet hosted its immersive traveling Dram Room whiskey experience in a branded structure at the Grand Tasting presented by ShopRite, which took place at Pier 94 on October 15 and 16. The Dram Room, which aims to educate consumers about Glenlivet scotch, showcased an aroma station in which guests could smell the brand's numerous scotch products.
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