Ochugen & Oseibo - Japanese summer and winter gifts (Ochugen & Oseibo) are exchanged between families, friends and neighbors. Companies give them to their customers. Some people also give them to teachers and doctors. You can give Ochugen & Oseibo to anyone who has helped you out in the previous six months. Gifts are often practical items such as beer, food or even soap.
Ise Shrine Fireworks Festival Mie Japan
A Starter's Guide to Enjoying Summer Festivals in Japan
A Starter’s Guide To Enjoying Summer Festivals In Japan | Tofugu - some vocabulary about Japanese matsuri!