The evolution of the Yelp logo, designed by Chad Hurley and posted by Michael Ernst.

The evolution of the Yelp logo, designed by Chad Hurley and posted by Michael Ernst.

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Some perceptive comments about Polaroid's color stripes from the designer, Paul Giambarba.

Some perceptive comments about Polaroid's color stripes from the designer, Paul Giambarba.

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Last week Mohawk announced a major reinvention of their business to “thrive in today’s digital world” and today marks the launch of a snazzy new website designed by Hydrant and developed by Avatar, as well as the introduction of a new identity designed by Pentagram partner Michael Bierut and associate partner Joe Marianek.

Last week Mohawk announced a major reinvention of their business to “thrive in today’s digital world” and today marks the launch of a snazzy new website designed by Hydrant and developed by Avatar, as well as the introduction of a new identity designed by Pentagram partner Michael Bierut and associate partner Joe Marianek.

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human

human

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Glue is a new think tank, specialising in connecting brands and policy makers with a largely disaffected youth. With "Glue," London-based Magpie Studio created a graphic language of bold patterns to represent the different groups and communities that Glue brings together. These contrasting patterns are physically joined by a unifying wordmark, to form a simple and memorable identity that sits in stark contrast to the jargon-heavy, grey identities that typify the sector.

Glue is a new think tank, specialising in connecting brands and policy makers with a largely disaffected youth. With "Glue," London-based Magpie Studio created a graphic language of bold patterns to represent the different groups and communities that Glue brings together. These contrasting patterns are physically joined by a unifying wordmark, to form a simple and memorable identity that sits in stark contrast to the jargon-heavy, grey identities that typify the sector.

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Kashiwa Sato

Kashiwa Sato

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What would happen if you took iconic brands and minimalized the details on their packaging to their absolute minimum? Is that going to help or hurt the brand? Mehmet Gozetlik of design collective Antrepo decided to find out.

What would happen if you took iconic brands and minimalized the details on their packaging to their absolute minimum? Is that going to help or hurt the brand? Mehmet Gozetlik of design collective Antrepo decided to find out.

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@Cory Schmitz designed the branding for Polygon, The Verge's gaming half, formally known as VOX Games.

@Cory Schmitz designed the branding for Polygon, The Verge's gaming half, formally known as VOX Games.

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The history of various car brands, including BMW, Renault and others.

The history of various car brands, including BMW, Renault and others.

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More from @Cory Schmitz's Polygon branding.

More from @Cory Schmitz's Polygon branding.

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