Last week Mohawk announced a major reinvention of their business to “thrive in today’s digital world” and today marks the launch of a snazzy new website designed by Hydrant and developed by Avatar, as well as the introduction of a new identity designed by Pentagram partner Michael Bierut and associate partner Joe Marianek.
Glue is a new think tank, specialising in connecting brands and policy makers with a largely disaffected youth. With "Glue," London-based Magpie Studio created a graphic language of bold patterns to represent the different groups and communities that Glue brings together. These contrasting patterns are physically joined by a unifying wordmark, to form a simple and memorable identity that sits in stark contrast to the jargon-heavy, grey identities that typify the sector.
What would happen if you took iconic brands and minimalized the details on their packaging to their absolute minimum? Is that going to help or hurt the brand? Mehmet Gozetlik of design collective Antrepo decided to find out.