Glue is a new think tank, specialising in connecting brands and policy makers with a largely disaffected youth. With "Glue," London-based Magpie Studio created a graphic language of bold patterns to represent the different groups and communities that Glue brings together. These contrasting patterns are physically joined by a unifying wordmark, to form a simple and memorable identity that sits in stark contrast to the jargon-heavy, grey identities that typify the sector.
Brand Guidelines for TaxiPhone by Geneva-based League
Identity for Maeven (pronounced may-ven), a Brooklyn-based online shop with a collection of vintage and preowned designer clothing. - Lotta Nieminen
Last week Mohawk announced a major reinvention of their business to “thrive in today’s digital world” and today marks the launch of a snazzy new website designed by Hydrant and developed by Avatar, as well as the introduction of a new identity designed by Pentagram partner Michael Bierut and associate partner Joe Marianek.