Trustworthy branding

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the cover of from logo to legacy the power of strategy and identity by wildfield

At Wildfield we believe in power of strategic branding. Our holistic approach is the key to your brand’s success. Together, we will discover your audience and brand personality to craft a truly custom brand identity that conveys the quality of your products and expresses your values.

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Logo design in yellow and white, with a website mock-up that shows many of the geometric and colourful brand elements included.

Modern and fun branding for a financial services firm. Your corporate brands do not have to be old and stuffy to feel trustworthy. There were so many special touches in this project, including really fun and unique brand elements (like the "Hello, my name is:" sticker! (Click through to see the entire project!)

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the wildest logo on a pink background

The brand identity for Kinship's new editorial platform, The Wildest, includes a logo that expresses both the 'wild' side of pet ownership and the trustworthy expert advice offered on the website. The bespoke wordmark is grounded in a strong typographic sensibility inspired by the old serif styles seen in newspapers, with an expressive, playful 'W' that becomes a memorable brand gesture in its own right. The logo sets the tone for The Wildest's identity: trustworthy yet subversive, honest…

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the peakon logo is shown on a dark green background, with white letters below it

Work should work for people! The visual identity for Peakon is based on the three brand drivers – trustworthy, encouraging and humane. The Peakon logo, brand colours, illustrations, icons and imagery all emphasise this new identity and enhance the diversity, unity and the uniqueness of the Peakon brand. #rebrand #Peakon #Kontrapunkt #visualidentity

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the four principals of brand trust
Building Brand Credibility
How To Increase Brand Trust

Want to build a trustworthy brand? These are the 4 principles of brand trust. They include your brand positioning, your brand personality, and so much more. When you incorporate these principles of brand trust into your brand strategy, you're establishing strong branding that will help with your business growth over time! Read the full post for more branding tips and insight on these brand trust principles!

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the color scheme for green is shown in this graphic style, which includes different colors and shapes

Colour psychology plays a big role in branding, especially. Different colours can make people feel different things: blue tends to be calming and trustworthy, red is energetic and passionate, and black is often seen as sophisticated and edgy. When picking colours for your brand, it’s important to choose ones that match the audience you want to attract. The right colours can help create a strong image that your ideal audience connect with and make your band stand out visually.

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the word trust written in black on a white background

Trust is a critical factor in consumers’ decision-making process. When you consistently deliver valuable content, you demonstrate your expertise and knowledge in your field. Over time, this builds trust with your audience, making them more likely to choose your brand over competitors. Trustworthy brands are also more likely to be recommended by word of mouth, increasing brand awareness. Stay proactive, stay innovative, and stay ahead! 🌟 #BusinessSuccess #CompetitiveEdge #SmallBusiness…

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#medicalclinic  #healthcare #healthandwellness  #brandidentity  #logodesign #graphicdesign #branding #marketing #digitalmarketing #healthcaremarketing #healthcarebranding #brandingagency #medicalbranding #designinspiration  #creativeprocess

we created multiple logo concepts that captured the essence of Vmeds - expertise, professionalism, and trust. After refining the chosen concept, we selected a simple yet modern font to create a sense of serenity and trustworthiness. The final result is a minimalist and elegant logo that effectively represents the brand. We collaborated closely with the client to ensure the design accurately captured their vision.

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the font and numbers are all in different colors, but there is no image to describe

Brand visual identity design for Homes - A real estate platform dedicated to helping individuals find their dream homes with ease and confidence. By leveraging innovative technology and a user-centric approach, Homes.co simplifies the process of buying, ...

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Ever wonder why so many brands have a mascot? 🐾 It’s not just about being cute (though that definitely helps 😉)! A brand mascot creates a memorable visual identity for your business, making it super easy for customers to recognize you. 👀 It’s like having a friendly face that brings your brand’s personality to life—whether it’s playful, trustworthy, or adventurous 🎨 Plus, a well-designed mascot boosts your brand recognition and builds a fun connection with your audience, making your brand st... Social Cognitive Memes, Social Construct Meme, Adobe Design, Design Hack, Illustrators On Instagram, Feeling Positive, Passion Project, Emotional Connection, Brand Strategy

Ever wonder why so many brands have a mascot? 🐾 It’s not just about being cute (though that definitely helps 😉)! A brand mascot creates a memorable visual identity for your business, making it super easy for customers to recognize you. 👀 It’s like having a friendly face that brings your brand’s personality to life—whether it’s playful, trustworthy, or adventurous 🎨 Plus, a well-designed mascot boosts your brand recognition and builds a fun connection with your audience, making your brand…

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an electric sky book with blue cover

Another month, another colour palette ✨ Colour is one of the building blocks of a solid brand identity, enabling powerful storytelling, strong recognition, and elevated designs. This palette communicates a brand that's creative, approachable, and trustworthy — It would be perfect for fashion and beauty influencers, tech startups, realtors, coaches, or creative service providers (just to name a few!) Which palette has been your fave so far? Pssst...we're still crushing over April's palette 😍

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