Guest post by Lee Odden: Follow him on Twitter | Read his blog 6 Questions to Assess Your PR Vendor’s SEO/Social Media Readiness Recently Jason Falls made an insightful comment on his blog about PR professionals being “social media ready”. In that post, he cited the need for specific social media marketing skills to be assessed for companies evaluating the effectiveness of their PR efforts. The state of the PR industry is in flux with increasing emphasis on the digital...
301
