Levi's

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Levi’s Jeans label out of 3/4” Baltic birch ply 29x22

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Originally worn by men, Levi's were durable, blue denim trousers. They were established and made popular during the Gold Rush period.

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Levi Strauss & Co. (LS&CO) ( /ˌliːvaɪ ˈstrɔːs/) is a privately held American clothing company known worldwide for its Levi's brand of denim jeans. It was founded in 1853 when Levi Strauss came from Buttenheim, Bavaria, to San Francisco, California to open a west coast branch of his brothers' New York dry goods business. In 1873 Levi Strauss and tailor Jacob Davis received a U.S. Patent to make the first riveted men's work pants out of denim: the first blue jeans. The company briefly…

Football clubs have all sorts of official partners these days. ‘Health Insurance’, ‘Skincare’ and ‘Gaming’ Providers are all genuine partners with Premier League teams. But there’s probably no more random official partner than Liverpool FC’s official ‘Denim Partner’. That said, it is Levi’s. And the first ever Levi’s x LFC capsule collection does provide some standout pieces.

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Levi's 501 history