Kaye putnam

What is brand visibility? Do you have a certain friend who posts something everyday, many times a day on social media? For me, it’s often my acquaintances and friends who join MLM companies. (You know – the makeup, clothes, jewelry, fitness Network Market

3 Steps to Develop Your Unique & Compelling Brand Voice

100,000+ have taken my Brand Archetype quiz, so I'm often asked, “Kaye, how do I CHOOSE my archetypes?” Here I'm sharing four steps for choosing yours.

Inconsistent marketing isn't memorable. Customers who are confused don’t buy. But, there is a method for getting the brand clarity and consistency you need!

Big Brand Innocent Archetype Inspiration Gosh, looking at these two image sets just makes you happy, right? Many of the food products that adopt an Innocent brand archetype, like Chobani shown here, showcase their natural, organic, and close-to-nature aspects. They are “innocent” in that they don’t tamper with the innate goodness or simple deliciousness of […]

Big Brand Lover Archetype Inspiration The Lover Archetype brand can show up in many different ways. You can often see it in a love for form, design, food, and style. For a Lover Archetype, the packaging is just as important as what is inside. Brands that operate from a “passion first” ideology are tapping into […]

Manage Your Brand in 3 Steps - Kaye Putnam | Psychology Driven Brand Strategist. Your business is running like a well-oiled machine – practically running itself. Every email you send, every post you craft for social media, and every tool you share with clients proclaims *your* brand! Clients are pouring in - and they’re loving their experience. This is ALL POSSIBLE with strong brand strategy and management. #entrepreneurtips #branding

Learn to create a high-converting quiz that grows your audience, list, and sales in this premium online course.

Big Brand Hero Archetype Inspiration Ah, Nike. I can’t resist using them as an example whenever I talk about Hero Archetype brands because they do it so darn well. I love the variety of people they show pushing their limits and working on achieving whatever they set their head to accomplishing. The colors here aren’t […]

SS-Moodboard - Kaye Putnam | Psychology Driven Brand Strategist