Joseph christian leyendecker

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a man and woman sitting next to each other in front of a drawing of an alligator

Joseph Christian Leyendecker (1874 – 1951) was one of the pre-eminent American illustrators of the early 20th century. He is best known for his poster, book and advertising illustrations, the trade character known as The Arrow Collar Man, and his numerous covers for The Saturday Evening Post. Between 1896 and 1950 Leyendecker illustrated more than 400 magazine covers including 322 for The Saturday Evening Post, as well as many advertisement illustrations for its interior pages. No other…

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This is part of an occasional series dealing with detail images of paintings featuring the brushwork of the artist. Previous posts can be found via the "Up close" topic label link on the sidebar. The present post deals with J.C. (Joseph Christian) Leyendecker (1874-1951), one of the most successful illustrators during the first four decades of the last century. His production of cover art for The Saturday Evening Post, America's leading general-interest magazine at the time, was roughly…

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a painting of a woman with flowers in her hair and flowing fabric around her neck
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a painting of a man and woman dressed in evening wear, with arms around each other

Oil's First Century by Norman Rockwell, advertisement for the American Petroleum Institute. Oil on canvas, circa 1959. Alongside Norman Rockwell stands J.C. Leyendecker as one of the great legends of American illustration art. While both artists are best remembered today for their collective 643 Saturday Evening Post covers, they were also instrumental in the development of advertising as we know it today. Leyendecker’s “Arrow Collar Man” proved the age-old adage that sex sells, while his…

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a painting of a man smiling and holding a book

At the height of his fame J.C. Leyendecker was busy painting "Saturday Evening Post" covers. Three-hundred twenty-two of them in fact. Yet many people who aren’t into illustration art will easily confuse Leyendecker Post covers with Norman Rockwell’s. When one gets to know Leyendecker’s work, then looks at early Rockwell Post covers, the Leyendecker influence becomes apparent. Subject matter-wise many of the whimsical and provincial themes and subjects people attribute to Rockwell were…

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