When buying a diamond, don’t compromise on cut! Here’s why: - Proportions impact the face-up appearance, allure and attractiveness of diamonds. - Diamonds with Excellent cut grades are very bright. They show an even pattern with good contrast between light and dark areas, so their reflections appear crisp and balanced. - Diamonds with lower cut grades aren’t as bright. Their reflections appear dull with less contrast. Learn more on our blog.
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