I worked on this project, worked for Francoise Schein in the 80s. Subway Map Floating on a NY Sidewalk | Urban Media Archaeology
IBM Smarter Cities campaign. Ogilvy Mather, France. Kaan said "This one is an IBM smart cities campaign product/ad. It is great because it is intelligently complementing the ad with the functionality of the design, so perfectly that the audience really gets the idea of the “Smarter Cities” out of this design."