Chapter one-Free for all ad. I really enjoyed this new approach, of lego to target the parent instead of the child. It justifies the expensive prices for the toys as they stimulate the brain and are learning tools instead of just toys.
This dentist advertisement uses color, or rather the lack of color, extremely well to convey the message of their ad. The copy states that the dentist does not like yellow, so why even have a yellow banana? The entirely white canvas, although simple, really works here.