"Luxury is color. Luxury is always a color. The burnt orange of Hermes. The regal red and gold of a Cartier box. The robin egg blue of Tiffany's. Luxury is always a color. Color is hard but we have to custom color very specifically and then the three letters will take on meaning". That logo was designed by 1963 Adolphe Jean-Marie Mouron a/k/a Cassandre , a Ukrainian-French painter, commercial poster artist, and typeface designer.