The concept of a swirly type design coming out of the dot of the "i" in Bliss.
The concept of the typography within a shape with a band of color behind it. LOVE :)
Really love the idea of a graphic cupcake, perhaps to incorporate into the logo. My favorite of these is the top left cupcake, I like the playfulness of the swirl, rather than feeling formal or fancy.
Use of graphic pattern.
Modern, clean, minimal. Gorgeous images of elements of the flavor. Really love this concept.
Candybar sleeve without mylar in sight. Also, use of graphic pattern as background.
Sexy sleeves + combo of images of product and lifestyle usage of product.
Use of graphic pattern as background and reverse color scheme to define potency levels.